« Greek TV must ‘coproduce to survive' » – C21 Media

« Greek producers must look to international coproductions if they are to get through the country’s growing financial crisis, according to a producer at 2k Films.

The government is currently imposing stringent austerity measures while the European Union discusses a second financial bail out for Greece’s struggling economy.

George Kalomenopoulos, a producer at Athens-based 2k Films, explained to C21 the impact of the crisis on the country’s television industry.

“It started about 18 months ago with major budget cutting from the broadcasters and a lot of series were suddenly interrupted,” he said. “The Antenna channels cancelled six or seven productions.

“Now the local industry is suffering from imports – especially soap operas from Turkey, instead of Greek soap operas – because it is cheaper to import than to produce your own. They are doing very well in the ratings.”

Kalomenopoulos said the only way local indies can survive now is to coproduce with foreign partners who can then sell the product to their own local broadcasters as well. 2k has recently worked with Franco-German cultural channel Arte, plus German and French producers.

He added: “We are focusing on coproductions to split the cost. We were always very active in this field but are now even more. The coproducer helps us to sell and negotiate with foreign broadcasters rather than Greek.

“They say this will last until 2020, and they are the optimists. The key is coproduction and to focus on our own strengths.” »

Source : C21 Media


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