According to Monocle, Turkey made the top 20 thanks to the popularity of its soap operas across Europe and the Middle East and the bold new routes added by Turkish Airlines.
Coined by a Harvard academic in 1990, the term “soft power” describes how states use attraction and persuasion, rather than coercion or payment, to change behavior.
Monocle magazine’s annual « Global Soft Power » survey ranks nations according to their politics, diplomatic infrastructure, cultural output, capacity for education and appeal to business rather than their financial and military power. » […]
Source : Today’s Zaman