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« Content is the king: Hürriyet’s Sabancı » – Hürriyet Daily News

Hürriyet chairwoman Vuslat Doğan Sabancı (C) speaks during a summit in Bursa. DHA photo. Source : Hürriyet

« The leading element in tomorrow’s online media will be content, said Vuslat Doğan Sabancı, chairwoman of Hürriyet newspaper, at the 1st Uludağ Economy Summit in the northwestern province of Bursa over the weekend.

“Publishing content online is relatively easy and open to everyone, but the cost of maintaining permanence is high,” Sabancı said during a panel session on March 17. A good brand, unique content and the technology pave the way for successful media, Sabancı said. “The future of media lies on the Internet; however, the road to that future is full of traps, because remaining permanent in online media is very difficult.”

Doğan Holding, the parent company of Hürriyet, is active in internet media across nine countries in the region. Emphasizing the importance of having a successful brand and unique idea, as well the ability to promote the content in order to have a long-lasting place in the international media arena, Sabancı said the walls between media such as radio, newspapers, magazines and TV have vanished in recent years. “Today, Hürriyet reaches 2 million people with its print versions and an additional 2.2 million readers through its Web site,” she said, noting that approximately 1.5 million readers follow the daily through social media.

As today’s online media offers the ability to reach wide masses of readers, surpassing the conventional distribution channels, content has regained its importance, according to Sabancı. “Apple and others already do the distribution part; what we need to do is to create unique content. I am saying this clearly: Content is king, and our business is content.”

Excluding media competitors based in the U.K., hurriyet.com.tr, Hürriyet’s online news portal, is the biggest of its kind in Europe in terms of access, Sabancı noted. […] »

Source : Hürriyet Daily News

« Sultan tops the Internet in Bulgaria » – Hürriyet Daily News

« Popular Turkish TV series are now available on the Internet in the Bulgarian language, with “Muhteşem Yüzyıl” (Magnificent Century) taking the lead.

Among these TV series, “Muhteşem Yüzyıl” is the first one to garner high ratings on the Internet. The series, which is translated into Bulgarian by volunteer translators a few hours after the episodes premier in Turkey, has many Bulgarian followers. The followers discuss the series in forums and share private information about the artists acting in the series.

Interest in “Muhteşem Yüzyıl” on the Internet has caught the attention of Bulgarian TV channels. It is reported that many channels are competing against each other to buy the series. The winning channel will broadcast the series every weekday in order to catch the timing in Turkey.  » […]