“The popularity of Turkish TV series on Arab channels, is attracting students at Iraqi universities’ Turkish literature departments. The Turkish Language and Literature Department has become one of the most popular faculties at Iraq University’s Foreign Languages Department. The phenomenon is part of a growth in Turkey’s ‘soft power,’ a sociologist says.
It has long been known that Turkish television series aired in Arab countries have resulted in an increased interest in Turkish culture, yet the shows have also begun attracting more students to the discipline of Turkish literature, according to academics. In Iraqi universities, Turkish literature now trails only English literature in terms of popularity.(…)”
Source : Hürriyet Daily News