“Obtaining an identity via soap operas” – Hürriyet Daily News

Even though Hürrem’s ring is the best-selling product in the store, Feriha’s ring and Bihter’s necklace and bracelet are among the best sellers on online shopping sites. (Source: Hürriyet)

“It is a well-known fact that Turkish soap operas are successful both domestically and internationally. But their success is not only limited to TV ratings; many accessories worn by soap opera stars create ‘new trends’ and sometimes ‘identity problems’, according to experts.

Dressing like a soap opera star or having one of the star’s accessories shows an urge to obtain more than one identity, according to Hüsamettin İnanç, scholar and author of the book “The Identity Problems of Turkey.”

This is the result of postmodern culture and changing societal values, he said. “We usually see those problems in the youth in transitional period of the society that we are currently experiencing,” İnanç said, noting that Turkey was experiencing a transition from tradition to modernity.

“Suddenly, we can observe people who are tending to leave a more traditional life behind and are trying to attain a modern one. In this case we see social deviation and ambiguity,” said İnanç, describing what is called “deviant behavior” in social psychology. […]

Those accessories are on sale online from some prestigious jewelry stores and in stores in Kadıköy and Eminönü. “Muhteşem Yüzyıl” (Magnificent Century) character Hürrem’s ring, “Aşk-ı Memnu” (Al Eshq Al Mamnoue) character Bihter’s necklace and bracelet and “Adını Koydum Feriha” (I called her Feriha) protagonist Feriha’s ring can all be found on sale. Some websites even sell such accessories under the title “Accessories from the Magnificent Century” or “Bihter’s exclusive accessories.”[…]””

Source : Hürriyet Daily News

 


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