« Following a decision taken by from the Culture and Tourism Ministry, Turkish T.V. series’ will start to be aired in a number of countries free of charge. Vice Culture and Tourism Minister Abdurrahman Arıcı has announced that Turkish series’ will be aired abroad with the support of the ministry, in the interest of promoting Turkey in foreign countries.
“With T.V. series’ we can enter every house and spread the influence of Turkish culture,” he said, adding that tourists coming from Middle Eastern countries often visited the venues where T.V. shows were shot.
Turkey has signed deals with seven companies that market T.V. series, films and documentaries to the world, Arıcı said, speaking at the October meeting of the Skal Antalya Club.
According to an article in daily Radikal, while Turkey’s T.V. exports currently amount to a total of $60 million, and the aim is to increase this amount to $100 million. “Magnificent Century” (Muhteşem Yüzyıl) is among the most popular, and the ministry would particularly like to air this series in Kyrgyzstan, said Arıcı.
The importance of industry
At the same meeting, Istanbul Chamber of Commerce board member İsrafil Kuralay said the industry had reached a very important position.
The Daily News has previously reported that Greek audiences in particular have learned a number of Turkish words thanks to the series that are aired in their country. Turkish series such as “Magnificent Century,” “Sıla,” “Asi,” “Acı Hayat” (Bitter Life), “Deniz Yıldızı” (Starfish) and “Lale Devri” (Tulip Age) are among those being shown in Greece, and Greek people have thus started to pick up simple words and phrases in Turkish such as “Hello,” “How are you?” and “My dear.”
“Magnificent Century” is being aired in Greece on OBN, one of the most watched stations in the country, under the title “Süleyman Velicanstveni” (Süleyman the Magnificent). It was also the highest rated T.V. series in Bosnia Herzegovina on its first day of broadcast. »
Source : Hürriyet Daily News