“TURKEY— AGB Nielsen and Turkey’s TV audience measurement body, TÍAK, have launched a legal investigation after some members of Nielsen’s TV panel reported being offered money to change their viewing habits.
Craig Johnson, AGB Nielsen’s managing director in Turkey, told Researchthat some families said they were offered up to 300 Lira a month (approximately £130) to watch certain programmes and switch off during advert breaks.
He said: “We were alerted by one of our households on 10 April that they had been contacted by a third party. We don’t know who this third party is and we’re not going to speculate. We’re going through the due legal process to identify them.”(…)”
Source : Research-live.com
