“Endemol Turkey has set up a drama unit and has appointed an executive from one of the country’s biggest free-to-air broadcasters to head it.
Hulya Vural, who was head of drama at ATV and previously held the same post at Turkey’s Star network, started in the newly created head of drama role at Endemol Turkey in January.
The company now aims to launch a drama project in the next 12 months, as it aims to cash in on the country’s booming scripted market, Endemol Turkey MD Ansi Elagoz told C21.
“Turkish dramas are selling everywhere as ready-mades right now. Magnificent Century sold to over 60 countries as a ready-made, but our aim is not to only look for ready-mades but also formats,” said Elagoz, referring to the TIMS Productions-made Turkish hit.
“Endemol Italy, Endemol Spain, Endemol Netherlands, Endemol UK are very strong in drama, because the trend all around the world is tending towards it, so as a company we take it very seriously.
“Once you make a big hit, then you’re set for life with drama, whereas with formats, in the competitive markets, you have to work harder in my opinion to sell them and be successful.”
Endemol Turkey has previously experimented with local drama, adapting an Argentinian series called The Successful Mr and Mrs Pells for the local market.
Though this ran for only one season on Kanal D, Elagoz said the adaptation confirmed the need for Endemol Turkey to make a push into the local scripted space, “because that’s what drives the market.”
Endemol is responsible for dramas such as Hell on Wheels and Secret Diary of a Call Girl, which was recently picked up by Chilean public broadcaster TVN for a Latin American remake. However, the firm is best known for entertainment formats such as Big Brother, Total Wipeout, Deal or No Deal and Fear Factor.”
Source : C21 Media