« TURKEY— Three industry associations have joined forces to revamp TIAK, the joint industry committee for TV ratings in Turkey, after the country’s Competition Board ordered the body to restructure.
TIAK was initially given a 90-day deadline to restructure itself, hire professional staff and make its methodology publicly available, having been found by the Competition Board to be “lacking in structure and technical ability”.
That deadline expired yesterday, however TIAK has been given a 60-day extension after the chairman of the Advertising Association (RD), the Association of Advertisers (RVD) and the TV Broadcasters’ Association agreed to establish a new association to replace the existing TIAK set-up.(…) »
Source : Research-Live
« TURKEY— The Turkish Radio and Television Corporation (TRT) has thrown the Turkish TV industry into turmoil with plans to withdraw its channels from the ratings system run by AGB Nielsen, which is commissioned by joint industry committee TIAK.
News of the withdrawal came in a statement published in Turkish, a translation of which was carried by online news site Today’s Zaman.
In its statement, the broadcaster expressed dissatisfaction with the system, having seen its ratings drop consistently since April 2009.
TRT also reiterated claims it had made previously that TIAK had violated the country’s competition regulations. AGB Nielsen was similarly accused by TRT, however the Turkish Competition Board decided in November that there was no evidence or documents to support the allegations that AGB Nielsen was “exploiting its dominant position in ratings measurement by irregularities and false measurements”.(…) »
Source : Research-live.com
« TURKEY— The Turkish Competition Board (RK) will not be investigating AGB Nielsen over allegations that the firm exploited its position as the country’s dominant TV ratings provider.
A preliminary investigation launched in September by RK found no evidence or documents to support allegations that “AGB Nielsen was exploiting its dominant position in ratings measurement by irregularities and false measurements”.(…) »
Source : Research-live
« TURKEY— AGB Nielsen and Turkey’s TV audience measurement body, TÍAK, have launched a legal investigation after some members of Nielsen’s TV panel reported being offered money to change their viewing habits.
Craig Johnson, AGB Nielsen’s managing director in Turkey, told Researchthat some families said they were offered up to 300 Lira a month (approximately £130) to watch certain programmes and switch off during advert breaks.
He said: “We were alerted by one of our households on 10 April that they had been contacted by a third party. We don’t know who this third party is and we’re not going to speculate. We’re going through the due legal process to identify them.”(…) »
Source : Research-live.com